5 Effective Tips For Tweeting As A Company – How does your company tweet?

Often it’s a struggle for businesses new to social media to determine how to tweet as a company. Do you send out a username and password to everyone and let them have a go? Should one employee handle everything?Do you setup multiple accounts or will one be enough? Decisions, decisions, decisions! Never fear, we have Tylenol tips for the headache that’s has taken over your brain after reading this paragraph.

Tips For Tweeting As A Company

  1. A Single Account Or Multiple Accounts?
    There are pros and cons to doing either  and this is entirely dependent upon how you’d like to use Twitter as a company. We recommend using a single account if you’re only on Twitter for customer support and to enhance or strengthen current customer relationships. If you have multiple areas of expertise, we recommend using multiple accounts and reading tips 2, 5, & 6.
  2. Use A CRM Tool
    Using a CRM tool such a Hootsuite is a great way to keep track of who’s tweeting what and when. In doing so, you can organize your tweets as a company, and better prepare for tips 3 and 4 (see below
  3. Keep In Touch (Internally) You have to keep in touch with your team. Consistent internal communication is important to make sure things are flowing smoothly. It also helps insure everything that needs to be done, gets done in a timely and orderly fashion. No duplicate tweets from YOUR company!
  4. Don’t Spam Your Followers
    Don’t spam your followers from multiple accounts nor from a single account with the same tweets. It’s annoying when people are following multiple company accounts for different news and you see the same tweets simultaneously.  Spread them out and keep track of what’s being tweeted by your company. (see tips 1 and 4 for more info)
  5. Different Accounts for Different Campaigns
    If you’re using multiple accounts as a company take advantage of this opportunity to tweet about different deals, news, and topics of expertise across the various accounts. Designate each one for a specific area of expertise that your company offers.  This helps users follow what they find most interesting from your company and keeps you from losing followers when other tweets would just be considered noise.
  6. Unify Your Company Accounts Via The Username
    The name game is a tough one to answer and we encourage you to find a solution that best fits what your company would like to accomplish with Twitter.  For multiple accounts, we’d advise using your company’s name or brand somewhere within the username of the account. This let’s followers know whether there will be personal tweets in between or if the account is strictly for company use. It also helps to confirm whether someone is following an official account of the company, or if you’re company doesn’t get social media yet.

Does your head feel better now? Awesome! Now it’s time to share some your company tweeting tips with us!

  • What do you find most effective, tweeting from multiple accounts or a single account?
  • What tools are you using to tweet as a company?
  • Which tools did you find to be a waste of time for your company on Twitter?
  • What companies on Twitter have shown great work or improvement for tweeting as a company?

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Category: Unique Insights

  • I feel that each person should have their own account, and their should be one company account. But these personal accounts are just that, personal. They can either talk about the company or not.

    I want my employees to treat our blog and network the same way they would any other. If they like the post, comment on it, tweet it, stumble it, whatever.. If you don't, ignore it..

    This is real, no fake numbers. We don't want to inflate our numbers for one good month on Google, then have everyone hate us. Let's build our network the right way and slow.
  • I have a personal twitter account (@shirleyderose) and an organization one (@sustainablecate) and find often that people follow my personal one when they are more appropriate for the Sustainable Catering Association one. Or maybe they just search for me and just follow whatever comes up. I'm sure it's confusing so I am vitally interested in your topic!
  • bhartzer
    We've actually tried it several different ways, and it depends on the type of company. Some companies do better with one account, others with more than one.
  • You would call CoTweet a customer relationship management tool? I think salesforce when I think CRM...
  • SpencerRose
    Interesting. I don't totally agree with not posting reoccurring tweets. It is incredibly hard for small operations to compete with huge operations without some sort of automated reoccurring tweet system. That said, the reoccurring tweets that are for brand perpetuation only need to come from a large stack so that people generally never see the same one in a day. Hey, I see the same commercial on TV from Ford more than once. I use http://startright-social.com to help with a large DB of reoccurring tweets mixed with fresh scheduled tweets and live tweets. Then I can tweet on the same scale with large groups.
  • DavidAGrant
    good advice for SMBs. Anyone have good experience to share on how to use twitter effectively at an S&P 500 company?
  • For me, using a single account and try to tweet as a real person work. You then can engage, connect with more people than tweeting as a company. Of course there are pros and cons either.
  • jonathanyoung
    Three of us traffic man, copywriting woman and web design guy just got together to help small businesses get to grips with the interweb and this really cleared up how to set up our twitter accounts.

    Personally, we've set up 2 profiles both of which have our company background template. As we all specialise in different areas we believe separate accounts for each speciality the most sensible way forward.
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