Are you using Facebook, Linkedin and Twitter differently?
*Updated post with great comments by Heather Rasley and Dean Kakridas, both of whom said much more in 3 paragraphs than I did in one whole blog post.
How are you using these tools, and what value do you get from them?
Recently something struck me as I was checking out Facebook in the morning. One of my friends wrote a note for a party he was having, and I left a somewhat raunchy comment (joking of course). Immediately after that I switched over to Twitter, and tweeted a couple of very professional sounding comments and links.
My typical activity on Facebook / Twitter
It struck me how extremely different my use cases have become on Facebook and Twitter. You can argue that Twitter is a subset of Facebook, but the different social and privacy dynamics has made my behavior on each platform very different. This sparked off a tweet where I asked the following:

Vastly different use cases for me. Is it the same for you?
From the replies, it seems like I am certainly not alone. Most of my friends seemed to have distinctively different use cases for each of these platforms. As such, is the whole Facebook vs. Twitter discussion misguided?
How about you?
As such, would like to open this up to everyone, and please leave a comment and share your insight on the following questions!
- How do you use each of these platforms?
- What unique value are you getting out of each of them?
- How do you see your usage of these tools evolving?
- In your usage behavior, is Twitter replacing Facebook, or does it replacing Linkedin?
All right folks, looking forward to your great comments! As usual, we will try to reply to every comment of yours. =)
Make sure you see all the comments here!
Featured Comment by Heather Rasley
They’re vastly different platforms with vastly different goals. Here’s how I use each:
Facebook: Have been on it since undergrad, and have a large network. It was once more important to me, but now I don’t check in too often and don’t take it seriously.
Sometimes I’ll have wall exchanges with friends, which are almost exclusively based on inside jokes. Status updates are rarely related to anything I’m actually doing. I’ll add someone new when I meet them, if only to feel more “connected.”
Sometimes I’ll send messages to folks I don’t have other contact info for. It’s great for rekindling old/lost connections. I don’t share anything there (or anywhere) that I would be ashamed of.
LinkedIn: Purely professional, and not used often. Very rarely send messages or take part in other social activity, aside from adding new coworkers / associates / friends to my network and replying to any requests sent to me. Any actions I take there are explicitly toward the end of building my professional persona / furthering my career. To me, it feels cold. Interactions there typically aren’t very rich.
Twitter: Used for a blend of personal/social and professional use. I’m highly aware of the public and repostable nature of my tweets.
Content posted varies from where I am at the moment, to work-related links, to tweets about personal projects, to quotes and other links that I personally enjoy. I like it because it’s malleable.
I think people tend to understand that what they’re seeing is a glimpse of me as an entire person. @s and DMs are effective for quick, asynchronous communication between acquaintances.
I’ve met lots of new people in the real world through Twitter (”Oh, you like that, too? Let’s meet.” “Oh, you’re there, too? Let’s meet.”)
Featured Comment By Dean Kakridas
Here is how I currently utlize the ‘Big 3′:
Facebook: ‘rekindling and repurposing the past’.
Primarily used with close friends, family and colleagues I interface or have interfaced with in the physical world.
Twitter: ‘present day by day social stimulus for personal and professional betterment.’
Here, I am actively looking for key inputs to drive my lifestyle design while reciprocating the same with friends and followers.
LinkedIn: ‘all about future interactions with people and parts unknown‘.
This is the shiny and professional looking profile that stays consistent and concrete–hopefully a buoy and beacon for perpetual professional good standing and hope for financial prosperity.
So past, present and future aspects of my life are well served by these three bastions of digital social connectedness.
Category: AskTwitter