Blog of Mr. Tweet

Have you checked your inbox lately for email subscription updates from the services you’re using? If you have, then you’ve seen plenty announcing support for Twitter comments and/or replies. From Disqus’ Social Media Reactions and Twitter Sign-In,  to 12seconds.tv’s recent integration of @replies and DM’s in your real-time feed, services are aggregating as much of Twitter as they possibly can into the dashboards of your social profiles. Why are they doing this? How does this benefit you?

Keeping You Up-To-Date

Real-time. It’s the hot new trend these days. You can admit it; you’re addicted to getting real-time updates. Twitter replies and comments are important updates to. They’re signals that someone has said something to you or about you. If that’s not the first thing you’re tracking, you need to go back and reprioritize. Developers understand that making sure you get the information you need as quickly as possible regardless of where you are ranks high on your list of must-have features. Plus, it’s a huge time-saver.

Spread Your Brand

While it may seem like more fragmentation, this information helps spread the word about your brand into new communities. They carry a lot of weight since Twitter can be a personal tool and ranks pretty high for getting opinions on brands. You can think of doing all of this as your own digital version of word-of-mouth marketing. It’s easy to integrate and can be setup in no time.

Giving Thanks To Your Community

As the web moves closer and closer to real-time, tapping into what’s being said about your company gets easier. But, did you forget about sharing that information with new connections?  We get so caught up in the stats and our successes, that we forget to let the community know what they’ve helped us to accomplish.

These integrations are a way of saying thanks to your community. It also introduces newcomers to current community members, and we’re suckers for good recommendations. So don’t be afraid to spread what’s being said about you on Twitter across the rest of your social profiles, unless you haven’t read: “8 Tips To Help Companies Avoid Image Fiascoes On Twitter”.

Do you?

• Are you taking advantage of these opportunities? Share some of your reasons why you think it’s important!
• If you haven’t taken advantage of these opportunities, why not?
• Are there any disadvantages to doing so?